The ShopAEO blog
Plain-language guides to AI search, product data and Shopify's AI channels for store owners. Every claim links to its source.
AI search basics
What SEO, AEO and GEO mean for an online store, and what the platforms themselves say.
Start here: AEO vs GEO vs SEO for online stores: what's different and what to do
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AI search basics
AEO vs GEO vs SEO for online stores: what's different and what to do
SEO, AEO and GEO explained for store owners: what each one means, how they overlap, what Google and OpenAI say, and what to do first.
Product data
The product fields AI shopping channels read, and how to fill them in well.
Start here: GTINs, barcodes and product categories on Shopify: what AI shopping reads
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Product data
GTINs, barcodes and product categories on Shopify: what AI shopping reads
What a GTIN, UPC and EAN are, where barcodes go in Shopify, when you can skip one, how product category, type and tags differ, and why AI shopping channels read these fields. With steps for the Shopify admin.
Shopify and AI channels
How Shopify Catalog and Agentic Storefronts put your products in AI assistants.
Start here: Shopify agentic storefronts and ChatGPT shopping: setup and troubleshooting
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Shopify and AI channels
Shopify agentic storefronts and ChatGPT shopping: setup and troubleshooting
What Shopify agentic storefronts are, how to check your status in the admin, why products drop out of ChatGPT, what merchants report, and a troubleshooting checklist based on Shopify and OpenAI documentation.
Measuring results
How to see what AI search is doing for your store.
Start here: Free AI visibility checker for Shopify stores: how to check yours
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Measuring results
Free AI visibility checker for Shopify stores: how to check yours
How to check your Shopify store's AI visibility for free: what a checker can and can't tell you, a manual test in ChatGPT, Gemini and Perplexity, the free reports in Shopify and Google, and what to fix first.
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Measuring results
AEO and AI visibility tools for Shopify, compared
Eleven AI visibility and AEO tools compared for Shopify stores: what each one measures or fixes, which AI platforms it covers, the price on its own site and who it suits.