/* ShopAEO site styles. Tokens mirror the ShopAEO design system. */
@font-face{font-family:"Fraunces";font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/fraunces-latin-600-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Sans";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/ibm-plex-sans-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Sans";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/ibm-plex-sans-latin-500-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-500-normal.woff2) format("woff2")}
:root{
  --paper:#F6F3EC; --sand:#E8E3D8; --stone:#B8B1A3; --border:#5E5A52; --graphite:#5E5A52; --ink:#1F1D1A;
  --card:#FFFFFF; --signal:#F5821F; --on-signal:#1F1D1A; --link:#A84B08; --error:#B42318; --ok:#1F6B3A;
  --block:#1F1D1A; --block-fg:#F6F3EC; --block-muted:#B8B1A3; --block-field:#2C2925; --block-border:#8C857A; --block-link:#F5A25E;
  --s1:#E03A3E; --s2:#F5821F; --s3:#FDB827; --s4:#61BB46; --s5:#009DDC; --s6:#963D97;
  --display:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"IBM Plex Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,Consolas,monospace;
  color-scheme:light;
}
@media (prefers-color-scheme: dark){@font-face{font-family:"Fraunces";font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/fraunces-latin-600-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Sans";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/ibm-plex-sans-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Sans";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/ibm-plex-sans-latin-500-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-500-normal.woff2) format("woff2")}
:root{
  --paper:#1F1D1A; --sand:#2C2925; --stone:#5E5A52; --border:#8C857A; --graphite:#B8B1A3; --ink:#F6F3EC;
  --card:#26231F; --link:#F5A25E; --error:#F97066; --ok:#7BD99A;
  --block:#2C2925; --block-field:#1F1D1A; color-scheme:dark}}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55}
img{max-width:100%;height:auto}
a{color:var(--link)} a:hover{color:var(--ink)}
:focus-visible{outline:2px solid var(--link);outline-offset:2px}
[hidden]{display:none!important}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:var(--paper);padding:8px 12px;border-radius:6px;z-index:20}
.skip:focus{left:12px}
.wrap{max-width:1120px;margin:0 auto;padding-left:max(24px,env(safe-area-inset-left,0px));padding-right:max(24px,env(safe-area-inset-right,0px))}
.narrow{max-width:760px}
header.site{position:sticky;top:0;background:var(--paper);border-bottom:1px solid var(--stone);z-index:5}
nav.main{display:flex;align-items:center;gap:20px;padding-block:10px;flex-wrap:wrap}
.logo{display:flex;align-items:center;gap:8px;text-decoration:none;color:var(--ink);margin-right:auto;min-height:44px}
.logo span{font-family:var(--display);font-weight:600;font-size:24px}
.logo .br{stroke:var(--ink)}
.navlink{color:var(--ink);text-decoration:none;font-size:15px;padding-block:12px;white-space:nowrap}
.navlink:hover{text-decoration:underline}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 26px;border-radius:999px;border:0;font:inherit;font-weight:500;text-decoration:none;cursor:pointer;white-space:nowrap}
.btn-primary{background:var(--signal);color:var(--on-signal)} .btn-primary:hover{background:var(--ink);color:var(--paper)}
.btn-ink{background:var(--ink);color:var(--paper)} .btn-ink:hover{background:var(--graphite);color:var(--paper)}
.btn-sm{min-height:44px;padding:10px 18px;font-size:15px}
.btn[disabled]{opacity:.6;cursor:progress}
.eyebrow{margin:0;font-family:var(--mono);font-size:13px;font-weight:500;letter-spacing:.05em;text-transform:uppercase;color:var(--graphite)}
h1,h2{font-family:var(--display);font-weight:600;margin:0;text-wrap:balance}
h1{font-size:56px;line-height:1.07}
h2{font-size:40px;line-height:1.15}
h3{margin:0;font-size:19px;font-weight:500}
p{margin:0}
.muted{color:var(--graphite)}
.small{font-size:14px}
.mono{font-family:var(--mono);font-size:13px}
section.sec{padding-top:96px}
.hero{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(320px,100%),1fr));gap:48px;align-items:center;padding-block:88px 64px}
.hero-copy{display:flex;flex-direction:column;gap:22px;min-width:0}
.sub{font-size:20px;line-height:1.5;color:var(--graphite);max-width:34em}
.ctas{display:flex;flex-wrap:wrap;gap:8px 24px;align-items:center}
.textlink{font-weight:500;padding-block:12px;display:inline-block}
.answer{background:var(--card);border:1px solid var(--stone);border-radius:12px;padding:24px;display:flex;flex-direction:column;gap:16px}
.ba{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.ba>div{border-radius:8px;padding:16px;display:flex;flex-direction:column;gap:8px;min-width:0}
.before{background:var(--sand)} .after{border:2px solid var(--ink)}
.cite{font-family:var(--mono);font-size:13px;color:var(--graphite)}
.cite-on{font-family:var(--mono);font-size:13px;color:var(--ink);border:1px solid var(--ink);border-radius:4px;padding:0 4px}
figure{margin:0;display:flex;flex-direction:column;gap:10px;min-width:0}
figcaption{font-family:var(--mono);font-size:13px;color:var(--graphite)}
.band{background:var(--sand)}
.band .wrap{display:flex;flex-wrap:wrap;gap:24px;align-items:center;justify-content:space-between;padding-block:44px}
.band .wrap>div{flex:1 1 320px;display:flex;flex-direction:column;gap:6px;min-width:0}
.band h2{font-size:28px;line-height:1.2}
form.inline{flex:1 1 320px;display:flex;flex-wrap:wrap;gap:12px}
input[type=text],input[type=email]{flex:1 1 200px;min-width:0;min-height:48px;padding:12px 16px;border:1px solid var(--border);border-radius:6px;background:var(--paper);color:var(--ink);font:inherit;width:100%}
.sr{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;border:0;overflow:hidden;clip:rect(0 0 0 0);clip-path:inset(50%);white-space:nowrap}
.hp{position:absolute!important;left:-10000px;width:1px;height:1px;overflow:hidden}
.intro{display:flex;flex-direction:column;gap:12px;max-width:640px;margin-bottom:40px}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(280px,100%),1fr));gap:24px}
.steps li{background:var(--sand);border-radius:12px;padding:24px;display:flex;flex-direction:column;gap:10px}
.shot{min-height:150px;border:1px dashed var(--stone);border-radius:8px;display:flex;align-items:center;justify-content:center;text-align:center;padding:12px;font-family:var(--mono);font-size:13px;color:var(--graphite)}
.grid6{list-style:none;margin:40px 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(300px,100%),1fr));gap:1px;background:var(--stone);border:1px solid var(--stone);border-radius:12px;overflow:hidden}
.grid6 li{background:var(--paper);padding:24px;display:flex;flex-direction:column;gap:6px}
.grid6 p{font-size:15px;color:var(--graphite)}
.split{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(320px,100%),1fr));gap:48px;align-items:center}
.ticks{margin:16px 0 0;padding-left:20px;display:flex;flex-direction:column;gap:8px}
.who{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(260px,100%),1fr));gap:24px;margin-top:40px}
.who>div{border-top:2px solid var(--ink);padding-top:16px;display:flex;flex-direction:column;gap:6px}
.faq{max-width:760px}
details{border-top:1px solid var(--stone)} details:last-of-type{border-bottom:1px solid var(--stone)}
summary{display:flex;justify-content:space-between;gap:16px;padding-block:16px;font-weight:500;cursor:pointer;list-style:none}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:var(--mono);color:var(--graphite)}
details[open] summary::after{content:"\2212"}
details p{padding-bottom:16px;color:var(--graphite)}
.beta{background:var(--block);color:var(--block-fg);border-radius:12px;padding:56px 40px;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(320px,100%),1fr));gap:40px;align-items:start}
.beta a{color:var(--block-link)}
.beta .muted{color:var(--block-muted)}
.beta form{display:flex;flex-direction:column;gap:14px}
.f{display:flex;flex-direction:column;gap:6px;font-size:15px;font-weight:500}
.f input{flex:none}
.beta input[type=text],.beta input[type=email]{background:var(--block-field);border-color:var(--block-border);color:var(--block-fg)}
.beta .btn-primary:hover{background:var(--block-fg);color:var(--block)}
.beta :focus-visible{outline-color:var(--block-link)}
.check{display:flex;gap:10px;align-items:flex-start;font-size:14px;font-weight:400;min-height:44px}
.check input{width:20px;height:20px;margin:2px 0 0;flex:none}
.beta .check{color:var(--block-muted)} .beta .check input{accent-color:var(--block-fg)}
.status{font-size:14px;padding:10px 12px;border-radius:6px;background:var(--sand);color:var(--ink)}
.beta .status{background:var(--block-field);color:var(--block-fg)}
.status.error{color:var(--error)}
.beta .status.error{color:#F97066}
footer.site{border-top:1px solid var(--stone);margin-top:96px}
.stripe{height:4px;display:grid;grid-template-columns:repeat(6,minmax(0,1fr))}
.stripe i:nth-child(1){background:var(--s1)}.stripe i:nth-child(2){background:var(--s2)}.stripe i:nth-child(3){background:var(--s3)}.stripe i:nth-child(4){background:var(--s4)}.stripe i:nth-child(5){background:var(--s5)}.stripe i:nth-child(6){background:var(--s6)}
.foot{display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;align-items:center;padding-block:28px;font-size:14px;color:var(--graphite)}
.foot nav{display:flex;flex-wrap:wrap;gap:0 20px} .foot nav a{padding-block:11px;display:inline-block}
/* checker */
.ck{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(340px,100%),1fr));gap:56px;align-items:start;padding-block:72px 40px}
.ck-form{display:flex;flex-direction:column;gap:12px;background:var(--sand);border-radius:12px;padding:24px}
.ck-form .row{display:flex;flex-wrap:wrap;gap:12px}
.err{color:var(--error);font-size:14px}
.result{background:var(--card);border:1px solid var(--stone);border-radius:12px;padding:28px;display:flex;flex-direction:column;gap:18px}
.result .head{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.result .head p{overflow-wrap:anywhere;min-width:0}
.score{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap}
.score b{font-family:var(--mono);font-size:52px;font-weight:500;line-height:1}
.meter .bar{height:10px;border-radius:999px;overflow:hidden;display:grid;grid-template-columns:repeat(6,minmax(0,1fr))}
.meter .bar i:nth-child(1){background:var(--s1)}.meter .bar i:nth-child(2){background:var(--s2)}.meter .bar i:nth-child(3){background:var(--s3)}.meter .bar i:nth-child(4){background:var(--s4)}.meter .bar i:nth-child(5){background:var(--s5)}.meter .bar i:nth-child(6){background:var(--s6)}
.meter .pos{height:4px;background:var(--ink);border-radius:999px;margin-top:6px;transition:width .6s ease}
.checks{list-style:none;margin:0;padding:0}
.checks li{border-top:1px solid var(--stone);padding-block:10px;display:flex;flex-direction:column;gap:2px;font-size:15px}
.checks li:last-child{border-bottom:1px solid var(--stone)}
.checks .row{display:flex;justify-content:space-between;gap:16px}
.checks .v{font-family:var(--mono);font-size:13px;text-align:right}
.checks .bad{color:var(--error)} .checks .good{color:var(--ok)}
.checks .why{font-size:14px;color:var(--graphite)}
.report{border:2px solid var(--ink);border-radius:12px;padding:32px;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(320px,100%),1fr));gap:32px;align-items:start}
.report form{display:flex;flex-direction:column;gap:12px}
.report .check{color:var(--graphite)} .report .check input{accent-color:var(--ink)}
.three{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(260px,100%),1fr));gap:32px;padding-block:48px 0}
.three>div{border-top:2px solid var(--ink);padding-top:16px;display:flex;flex-direction:column;gap:6px}
.three h2{font-family:var(--sans);font-size:19px;font-weight:500}
/* prose pages */
.prose{padding-block:72px 0}
.prose h1{font-size:44px;margin-bottom:12px}
.prose h2{font-size:26px;margin-top:40px;margin-bottom:12px}
.prose p,.prose li{max-width:65ch}
.prose p+p{margin-top:12px}
.prose ul{padding-left:22px;display:flex;flex-direction:column;gap:6px;margin:12px 0}
.prose ul a,.prose p a{display:inline-block;padding-block:10px}
.prose .updated{font-family:var(--mono);font-size:13px;color:var(--graphite)}
.people{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(240px,100%),1fr));gap:24px;margin-top:24px}
.people>div{border-top:2px solid var(--ink);padding-top:16px;display:flex;flex-direction:column;gap:6px}
@media (max-width:600px){
  h1{font-size:36px}h2{font-size:30px}.prose h1{font-size:34px}
  section.sec{padding-top:64px}.hero{padding-block:48px}
  .hide-sm{display:none}
  .answer,.steps li,.grid6 li,.result,.report,.ck-form{padding:16px}
  .beta{padding:32px 20px}
}
@media (max-width:480px){.ba{grid-template-columns:1fr}}
@media (max-width:400px){.logo span{font-size:20px}.btn-sm{padding:10px 14px}nav.main{gap:12px}}
@media (max-width:379px){.hide-xs{display:none}}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}